INTRODUCTION
Flowers by Pouparina is a popular Florist serving Miami and Hialeah. It is a small family-owned, service oriented local business managed by an immigrant Cuban family that came to the Miami Area seeking freedom and wanting to continue their family flower business. With a passion for nature’s beauty, Flowers by Pouparina concentrates on providing the community with the highest level of floristry. Powered by a dedicated and professional staff, Flowers by Pouparina is committed to offering only the finest floral arrangements and gifts in Miami and Hialeah.
CHALLENGE:
Flowers by Pouparina contacted SEOValley™ seeking local SEO services that can help them acquire more orders from Miami, Hialeah and surrounding areas. When SEOValley™ got started with the optimization, the site didn’t have much presence in organic search. For the site to receive orders, it was imperative that it ranks well in both Organic as well as Local Pack results, which appear for almost all the popular keywords Flowers by Pouparina wanted to rank for.
There were several well established flower delivery providers already ranked on top positions for the targeted terms, outranking them required a well-structured SEO & local optimization strategy.
STRATEGY:
One of the most crucial parts of the entire SEO strategy was analyzing main competitors who held top organic search positions, and understanding the important criteria based on which Google awarded them such a presence. Once that analysis was complete, SEOValley™ had finalized the key areas on which the site needed improvement and started recommending META tags, content, navigation improvements and technical fixes. Simultaneously, the link building experts at SEOValley™ analyzed links profile of top competitors and finalized the list of sites which can be used for links acquisition. Additionally, a detailed local citations audit of top competitors showed local directories in which Flowers by Pouparina needs to be present in order to gain value in local search.
Following the implementation of On-page SEO changes suggested by SEOValley’s™ experts, Flowers by Pouparina started seeing improvement in rankings & traffic by the start of the second month of the SEO campaign. Supported by link acquisition & local citation building efforts, Flowers by Pouparina saw more than expected growth in rankings & traffic in the first three months of the SEO campaign.
SERVICES APPLIED:
Local SEO
SEO Services
Link Acquisition
RESULTS:
By the end of sixth months of working with SEOValley™, Flowers by Pouparina saw considerable improvement in rankings, traffic, and orders. Orders from the targeted locality improved not only through the site, but Flowers by Pouparina had more people calling into their office and booking their orders through phone.
60% Keywords in Top10
5x Increase in Organic Search Traffic
10x Increase in Orders from Organic Traffic
To learn about RankAlley’s™ Local SEO service contact us today.
Project Information
- Client: Flowers By Pouparina, USA